Shortly after I started my small business, I launched a website. While that was great, I quickly learned there are all sorts of other options for marketing online. A client of mine turned me on to the idea of creating and publishing videos as a way to get more attention. Knowing nothing about video production, my first efforts were more of an embarrassment than a help. After hiring a professional, we came up with four different videos touting my main products. In less than a week after they were launched, traffic to my site went up drastically. If you are thinking of using online videos to promote your business, let me tell you what worked for me, and what I learned to avoid at all costs. Doing so will get your project off to a smoother start and help you attract the right kind of attention.